2010 NAVTEQ Global LBS Challenge CHAMPION, Austrian-based Mobilizy, has launched the world’s first fully functional mobile Augmented Reality (AR) navigation system with global coverage (for Android 2.1 and above) with its winning application, Wikitude Drive. Mobilizy was the 2010 Global LBS Challenge - EMEA grand prize winner and went on to compete for the title of Global LBS Challenge CHAMPION with the four other regional grand prize winners from North America, India, South America and APAC. Mobilizy presented Wikitude Drive to a panel of 12 European Satellite Navigation Competition judges and advanced the winner.
In total, the Global LBS Challenge awarded Mobilizy over $865,000 (US) in cash, licenses for global map data, tools, porting services and invaluable industry exposure to key decision makers. Since the Global LBS Challenge, Wikitude Drive has launched in Austria, Germany and Switzerland, with other countries to follow shortly.
Wikitude Drive is a lightweight, turn-by-turn navigation system that utilizes AR. The solution involves users attaching their mobile phones to the top of their cars’ dashboards, with the phones aimed at the road. The application then overlays video captured through the phones’ cameras with driving instructions. This allows users to literally drive through their phones, watching the road even while they are viewing directions.
Wikitude Drive distinguishes itself from other navigation systems in two ways. First, due to the overlaying of the route onto the live video stream of the surroundings, the driver can easily recognize and follow the suggested route; rather than looking at an abstract map, the driver is looking at the real world. The navigation system leads the driver through unfamiliar territory in a natural, real and easy way.
Secondly, Wikitude Drive solves a key problem that all other navigation systems have. Other systems require the driver to take his or her eyes off the road in order to look at an abstract navigation map. Just by looking at the map screen for one second when driving at 100 km/h (62 mph), the driver is actually “blind” for 28 meters (92 ft). Since Wikitude Drive provides driving directions on top of a live video stream, drivers can still see what is happening in front of them when looking at the display of their mobile AR navigation systems.
In some driving conditions, however –such as driving in the dark – a traditional map is in fact advantageous. With just one tap on the cell phone’s touch screen, the view can be switched between the AR view and the traditional 3D map view. To give users additional navigational directions, voice commands are also provided.
NN4D is proud to have worked with Mobilizy to help them deliver this amazing solution using NAVTEQ® map data. Mobilizy and other innovative companies and developers are what drive NAVTEQ’s excitement about its contribution to and participation in the developer community.
To learn more about how NN4D can help you make your app a success, check out our exciting offerings such as the NAVTEQ® App Warehouse, NN4D Classified Ads and products like NAVTEQ LocationPoint™ Advertising.